The position proactively promotes the value of being a member of CHA and serves as the primary liaison with CHA members. Responsibilities include deepening relationships with members and shaping the member value proposition. The position oversees development, design and implementation of member engagement and retention plans and utilizes data to identify member needs and wants, as well as satisfaction with CHA services. The position informs association planning and communications and develops internal channels for sharing the information with staff across CHA. The director also participates in initiating new programs in collaboration with CHA staff. ESSENTIAL FUNCTIONS Communicates with current and potential members regarding the benefits of CHA membership; a
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