Senior Social Media Strategist (Digital Content & Engagement)
We're seeking an experienced social media strategist to join Vanderbilt University Medical Center's award-winning social media and content marketing team.
This strategist will manage Vanderbilt University Medical Center's robust social media program. The strategist will develop and implement social media and content marketing strategies to support brand and marketing objectives for consumer and physician audiences and, though consultation and training, support others at VUMC to use social media effectively.
Experience in healthcare (especially an academic medical center) is a plus. A collegial team spirit and documented success in a collaborative work environment is a must.
Specific responsibilities include:
Create, curate and publish content that supports VUMC's identified marketing/brand objectives.
Manage an editorial calendar of original and curated content published across multiple social media platforms up to 7 days/week.
Serve as a collaborative resource for the department about social media strategy, trends and best practice.
Oversee, participate in and ensure day-to-day moderation of social media channels, including management of an "on-call" schedule.
Ensure that VUMC brand social media channels are current and in keeping with best practice, including profile descriptions, cover images and other assets.
Suggest, develop and implement approved special social media projects and campaigns, e.g., piloting of new platforms, techniques and initiatives.
Manage budget for boosting of organic posts and experimental paid social media activity.
Monitor and report progress against strategic goals and established objectives for the social media program overall and for specific social media activity as part of marketing initiatives and campaigns.
Become a "power user/trainer" of social media monitoring, publishing and analytic/reporting technology
Develop and conduct training for faculty and staff about the social media policy and effective ways to participate in VUMC social media.
Consult with faculty and staff who request to use social media for their departments and clinics as required under the VUMC social media policy.
Keep abreast of best practices and trends and serve as a resource to the marketing department in this fast-moving field.
Oversee and ensure management of social media moderator agreements for faculty and staff who manage social media properties that represent VUMC.
Bachelor's in communications, marketing, public relations or related field.
3 years of experience
Experience with social media channels and management tools (e.g., Sprinklr, Hootsuite, etc.)
Experience in healthcare (especially academic medicine) is preferred
Vanderbilt University Medical Center is home to Vanderbilt University Hospital, The Monroe Carell Jr. Children’s Hospital at Vanderbilt, the Vanderbilt Psychiatric Hospital and the Vanderbilt Stallworth Rehabilitation Hospital. These hospitals experienced more than 61,000 inpatient admissions during fiscal year 2015. Vanderbilt’s adult and pediatric clinics treated nearly 2 million patients during this same period. Vanderbilt University Hospital and the Monroe Carell Jr. Children’s Hospital at Vanderbilt are recognized again this year by U.S. News & World Report’s Best Hospitals as among the nation’s best with 18 nationally ranked specialties. Vanderbilt University Medical Center is world renowned because of the innovation, work ethic and collegiality of its employees. From our health care advances to our compassionate care, Vanderbilt owes its accomplishments and reputation to staff and faculty who bring skill and drive and innovation to the medical center day after day. World-leading academic departments and comprehensive centers of excellence pursue scientific discoveries and transformational educational and clinical advances across the entire spectrum of health and disease.As t...he largest employer in middle Tennessee, we welcome those who are interested in ongoing development in a caring, culturally sensitive and professional atmosphere. Most of us spend so much of our lives at work, we want to be part of maintaining a workplace in which people support one another and encourage reaching for excellence. Many high-achieving employees stay at Vanderbilt because of the professional growth they experience and because of their appreciation of Vanderbilt’s benefits, public events and discussions, athletic opportunities, beautiful setting and, above all, sense of community and purpose.Vanderbilt and its employees share a set of mutual expectations that have been created with productivity, legality, fairness and safety always in mind. We believe that our investment in training and compensating employees multiplies in value when we enable individuals to deliver their best performance for the benefit of us all.