OVERVIEW As an organization committed to elevating the human experience in healthcare, we are looking for an individual passionate about helping to elevate our mission. The newly-created Senior Director, Marketing and Communications position will lead the marcomm strategies for The Beryl Institute and affiliated organizations with a focus on elevating visibility, increasing influence and fueling overall growth. The right candidate will have effective management skills, a solid understanding of healthcare market trends and a proven record for establishing and achieving marketing goals.
REPORTS TO Senior Vice President and COO, The Beryl Institute
LOCATION Dallas/Fort Worth, Texas or Nashville, TN
(Virtual position – will work remotely with periodic in-person meetings)
KEY RESPONSIBILITIES Responsibilities include the following, with other duties that may be assigned as the role evolves.
Develop communications strategies for The Beryl Institute and affiliated brands/organizations (Patient Experience Institute, Patient Experience Policy Forum and Patient Experience Journal) including digital, direct marketing, social media, public relations, events and content marketing
Effectively manage all brands to drive awareness, community involvement, resource/program utilization and event participation
Establish and maintain core message platform for The Beryl Institute’s overall mission and core functional areas (community relations, content and partnership)
Work closely with staff leads to define and support marketing and program needs for each area
Develop communications calendar to effectively balance integrated message delivery and creative marketing campaigns for all areas
Oversee website presence and updates to ensure information is current and easily accessible
Lead event strategy including coordination of internal and external resources to plan and execute annual ELEVATE PX, the global patient experience event
Establish and monitor marketing budgets and provide reporting to gauge effectiveness of efforts
Lead, mentor and supervise marketing staff including Marketing, Manager, Content Manager, Project Manager and contract resources
Bachelor’s Degree required, with minimum of 5 years in a marketing leadership role
Healthcare industry experience and/or CPXP preferred
Excellent communication skills, both oral and written
Team player with an understanding and focus on the delivery of unparalleled service
High-energy leader capable of quickly assessing situations and needs and deploying resources effectively in response while measuring and monitoring results
Ability to multi-task and take personal initiative for specific areas of accountability
Ability to demonstrate professionalism, maintain composure and perform well under pressure
Strong persuasive and analytical skills
WORK ENVIRONMENT The Senior Director, Marketing and Communications is a virtual role, providing the individual with greater flexibility and also the need for critical focus in maintaining consistent communication and management responsibilities. When deemed safe to travel based on pandemic regulations, travel expectations will primarily be related to team meetings, events hosted by the Institute and /or event site visits, averaging approximately one trip per quarter.
TO APPLY For consideration, applicants must submit a letter of interest, resume/CV and salary requirements via email to Stacy Palmer, Senior Vice President, email@example.com
Telecommuting is allowed.
Internal Number: March2021
About The Beryl Institute
The Beryl Institute is the global community of practice committed to elevating the human experience in healthcare. We believe human experience is grounded in experiences of patients & families, those who work in healthcare and the communities they serve. We define the patient experience as the sum of all interactions, shaped by an organization's culture, that influence patient perceptions across the continuum of care.