This position is a member of the Penn State Health Marketing and Communication team. This role serves as a Penn State Health marketing and communications representative in an assigned region, leading all day to day marketing and communication efforts there. This includes, but is not limited to, strategic marketing/communications planning for the Penn State Health outpatient practices and clinical service lines; on site media relations coordination with local news outlets, writers and contributing providers; developing and maintaining the annual marketing budget; coordination with local vendors; media buying for sites and services in assigned region; coordinating engagement activities in the community; as well as on-site and remote coordination with Penn State Sports Properties to fulfill Penn State Health’s ongoing sponsorship commitments.
Bachelor’s degree in Communications and/or Marketing (or comparable degree) or equivalent experience required.
5 years of relevant experience in strategic marketing/communications role required, including leading the creative development of marketing and communication campaigns/plans, budget preparation and oversight, timeline coordination, resource assessment/allocation, use of market research and assessment tools/resources, client management and strategic planning.
KNOWLEDGE, SKILLS, & ABILITIES:
Strong verbal and written communication skills.
Creative solution development.
Ability to analyze, assess and apply data to shape marketing strategy.
Strong interpersonal relationship skills.
Ability to create and manage strategic marketing plans and budgets.
Ability to implement strategic marketing plans, coordinating with internal and external teams and adjusting plans as market forces and timelines require.
Project management skills, including the ability to work independently and across geographies, remotely coordinating project work with team members and colleagues at multiple locations.
Demonstration of earned authority, coordinating and directing staff and volunteers to support community engagement activities and outreach in the region.
Previous experience in a health care or academic environment preferred.
This job description is a general outline of duties performed and is not to be misconstrued as encompassing all duties performed within the position. All individuals (including current employees) selected for a position will undergo a background check appropriate for the position’s responsibilities.
Penn State Health is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please call 717-531-8440 between the hours of 8:30 AM and 4:30 PM, Eastern Standard Time, Monday – Friday, email email@example.com or download our Accommodation Instructions for Job Applicants PDF for more detailed steps for assistance.
Internal Number: 14562
About Penn State Health
At Penn State Hershey, our mission is to enhance the quality of life and serve our community through improved health, the education of health professionals, and the discovery of knowledge. For us, service excellence is not only for our patients but also our employees. It means valuing each and every employee.